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Email Marketing Bible
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Email Marketing Skill for Claude Code

One-Shot Your Email Marketing.

The most comprehensive email marketing knowledge base ever compiled. 908 sources. 4,798 insights. 55,000 words. Distilled into a Claude Code skill that turns your AI into an email marketing expert.

Terminal
$ git clone https://github.com/CosmoBlk/email-marketing-bible.git ~/.claude/skills/email-marketing-bible

Installs the email marketing skill to your Claude Code project

Read the Full GuideView on GitHub
908Sources Crawled
55,000Words
44Expert Contributors

What you get

> Analyse your email setup and identify gaps
> Draft email copy using proven frameworks (PAS, AIDA, BAB)
> Build automation flows: welcome series, abandoned cart, win-back
> Pull benchmarks for your industry from 19 vertical playbooks
> Troubleshoot deliverability issues with a 10-step diagnostic
> Compare email platforms for your specific needs
> Review compliance across GDPR, CAN-SPAM, CASL
> Write cold email sequences with proper infrastructure setup

Playbooks for 19 industries

Every vertical gets its own chapter with segment-specific tactics, benchmarks, and automation flows.

Ecommerce DTCSaaS B2BSaaS B2CNewsletter & CreatorAgencyNonprofitHealthcareFinancial ServicesReal EstateTravel & HospitalityEducationProfessional ServicesRetailEventsB2B ManufacturingRestaurant & FoodFitnessMedia & PublishingMarketplace & Platform

Built on insights from 44 leading practitioners

Chad S. White
Strategy
Zeta
Joanna Wiebe
Copywriting
Copyhackers
Chase Dimond
Ecommerce
Structured Agency
Nathan Barry
Platform
Kit (ConvertKit)
Ann Handley
Strategy
MarketingProfs
Troy Ericson
Deliverability
EmailDeliverability.com
Jordie van Rijn
Consultant
Emailmonday
Ben Settle
Copywriting
Email Players

16 chapters. 4 appendices. Everything you need. Read it now »

1. The Fundamentals2. Building Your List3. Segmentation and Personalisation4. The Emails That Make Money5. Copywriting That Converts6. Design and Technical7. Deliverability8. Testing and Optimisation9. Analytics and Measurement10. Compliance and Privacy11. Industry Playbooks (19 verticals)12. Choosing Your Platform13. Cold Email and B2B Outbound14. AI and the Future of Email15. Company Case Studies16. Expert Directory
A Benchmarks by IndustryB Email Frequency GuideC Email Marketing CalendarD Methodology and Sources

Real results from 10 companies

See exactly how these companies turned email into a competitive advantage, with real numbers.

CasperMorning BrewDuolingoSpotifyBooking.comAmazonPatagoniaNikeStarbucksBasecamp

Download the complete Email Marketing Bible as PDF

Get the full 55,000-word guide as a PDF. Free. We'll email you when new chapters or major updates are published.

No spam. Just the guide and occasional updates. Unsubscribe anytime.

About the Email Marketing Bible

The Email Marketing Bible is the most comprehensive email marketing guide available. v0.4, published February 2026. It was built by crawling 908 sources: industry reports from Litmus, Klaviyo, HubSpot, and Salesforce; practitioner blogs; academic research; platform documentation; and thousands of community discussions from Reddit, Shopify forums, and X.

Every claim is backed by data. Every recommendation has been tested by practitioners. It covers everything from list building to deliverability to cold email infrastructure, with specific playbooks for 19 industries including ecommerce, SaaS, newsletters, agencies, nonprofits, healthcare, real estate, and more.

The guide is open source and free. The Claude Code skill distils the full 55,000 words into a structured knowledge base that Claude can reference in real time when helping you with email strategy, copywriting, automation flows, or deliverability troubleshooting.